Quarterly Digital Marketing Breakfast_1270581028695

Staying Ahead of the Search Engine Marketing Curve

FEBRUARY 16, 2010
FREE with Registration

With Google's search results changing on an almost daily basis, it's more important than ever for businesses and marketers to develop a comprehensive strategy for their presence at the world's most-used search engine. SEMpdx, Portland's search engine marketing trade association, will moderate a panel on the different types of Google results that play into its "Universal" algorithm, including Paid, Real-time, Social, and Local search. Free or low-cost tools that businesses can take advantage of in their marketing campaigns will be highlighted. These topics and more will be explained in further detail through the courses in PSU's Digital Marketing Strategies certificate and at SEMpdx's upcoming SearchFest conference in March.

Instructors from the Digital Marketing Strategies certificate program, which begins again on March 5, will participate in the panel. This quarterly breakfast event is open to students, businesses, and marketing practitioners who hope to better understand the role of search engine marketing in reaching customers.

A continental breakfast is included.

Note: Registration closes on Friday, February 12 at noon when participants will be sent a confirmation email giving location details at Portland State University.

This event is held quarterly at Portland State University and hosted by the Portland State University Multimedia Professional Program and the University Communications Office.